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The power of stories in the customer experience

MOBCON SPEAKER SPOTLIGHT: Insights before architecture. Selling before design. Before it all? Understanding your customer experience. Jen Swanson, Director of Digital Marketing for Children's Hospitals...

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Fairytale app development — mastering the tension between design & code

Creative tension between development and design is industry lore. The worst case scenarios seem to rise straight out of a Grimm fairytale — minus the witches and fire-breathing dragons. Though,...

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Bridging the IT/Marketing divide in customer experience design

When starting a customer experience design project, Marketing, Strategy and IT professionals spend a ton of time working to get into the heads of customers — assessing and selecting tools for journey...

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3 ways the mobile optimized website is evolving in 2016

The way a person views a mobile optimized website has changed. New advances in technology including progressive web apps and AMP HTML offer businesses the chance to meet users halfway. The post 3 ways...

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